Meet Your Mentors
Learn from consultant experts dedicated to providing personalized guidance, professional excellence, and career success.
Ana M. García Pérez, Ph.D.
Co-Founder / CEO
Ana has more than 30 years of experience in teaching and research. Professor of Software Engineering, Databases, Software Quality and Programming. Visiting Professor of numerous Latin American universities. She is the author of scientific articles on Quality, Process Improvement, Project Management and Software Configuration Management.
As a strategic consultant, she has been the architect behind the transformation of over 50 technology organizations.
“My mission is simple: to turn software development chaos into mature, integrated processes. I have led audits, redesigned workflows, and trained entire teams, ensuring the successful achievement of CMMI Level 3 certification. I don’t just help companies ´comply with a standard´. I help them build robust systems that reduce costs, eliminate bottlenecks, and elevate the quality of their products.”
Jose A. Lugo García, Ph.D.
Co-Founder / Consultant
With over 15 years spent in the trenches of software development, database architecture, and agile project management, Jose doesn’t just write code—he builds engines for growth.
Throughout his career, Jose has mastered the entire software development lifecycle, developing a rare, comprehensive expertise that spans from deep database management and business intelligence to dynamic front-end frameworks. He has seen firsthand what separates businesses that scale effortlessly from those that get crushed under operational weight.
Today, he channels that decade and a half of technical mastery into OnInitiative.com. Recognizing that e-commerce businesses often struggle to balance growth with community engagement, Jose built OnInitiative to be the ultimate solution. Under his leadership, the platform provides advanced automation tools designed to boost productivity, improve ecommerce visibility and turn passive customers into thriving, engaged communities.
OUR MISSION
Engineering Profitability Through Structure 🎯
“Our mission is to empower business leaders with the architectural frameworks needed to turn operational chaos into scalable, intelligent systems.
We exist to bridge the gap between business strategy and technical execution.
Through the Finlaz Method, we provide the exact blueprints to design clear workflows, validate automation investments with hard economic data, and build closed-loop systems that drive continuous, measurable ROI. We don’t just teach technology; we engineer business clarity.”
OUR VISION
The End of Operational Guesswork 🌍
“To become the global standard for Strategic Automation Mindset.
We envision a business landscape where technology never magnifies inefficiency—where organizations stop relying on intuition and start operating as seamless, data-driven ecosystems.
Our ultimate goal is to see a world where every executive has absolute visibility and control over their business, granting them the ultimate freedom to scale infinitely without increasing their workload.”
THE FINLAZ CORE VALUES
1. Strategy Before Code:
We believe that automating broken processes only makes it fail faster. We build the logical architecture first.
2. Financial Precision:
Every action must have a measurable reaction. We treat automation as a financial asset that must deliver a clear, undeniable return on investment.
3. Absolute Visibility:
What cannot be seen cannot be improved. We champion clear, symbolic representation and data-driven command centers over black-box operations.
4. Continuous Evolution:
We don’t build static solutions. We design cyclical, self-improving systems built for the realities of modern business and AI integration.