In the article “It is good to pay attention to the quality gurus in our times?” we explained how important it is to attend to the quality of the product you sell, above commercial advertising.
However, it is well-known that you take advantage of the fact that there are so many people connected to social networks, so that you direct their attention towards your business site.
Therefore, start building your “digital footprint” immediately, creating your company page on LinkedIn, Facebook, Instagram, Twitter, Pinterest and TikTok.
Not only because it will organically engage your brand with their potential customers, but also because it will be a great source of links to your future website.
Having links in today’s digital world means that the almighty Google will view your website in a respectable light, and therefore help your business rank better in search results.
You must be responsible in your marketing strategy and always consider ethical practices. If you employ any shortcut to this strategy, your business will be severely punished, or sadly sued in court.
Building a lasting relationship with customers is a slow process that cannot be rushed. Instead, focus on creating a great product. Then, naturally, large and loyal customers will follow.
While there is the possibility of placing your product catalog for sale using Google or a social network such as Facebook or Pinterest, be careful not to use the same social network site for the product sale to be processed. Have the sale redirected to your domain site.
The more traffic your site has, the more visible it will be to everyone, as Google uses site ranking algorithms to make them the first or last in searches.
Strategy No. 1: Never miss the opportunity to sell with your site
Although Google can be paid to take into account that you appear first, it is better that your business is consolidated little by little by the quality of what you sell and the number of customers who use your site.
Never miss the opportunity to sell with your site.
Another reason why it is preferable that you advertise the product on various networks and blogs, but make the sale on your domain, is that the terms and conditions that you accept when you use those third-party sites allow you to make use of the information that you put over there.
This includes that they can copy the designs or features of your best-selling products and use your know-how to take advantage of it, which is not prohibited, but be smart: do not give away your work.
At FINLAZ we offer you the details and help you achieve this goal: Use various channels, but sell yourself, on your domain, with your website!
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